基于自我扩展理论，通过多情境实验与田野实验，探讨人工智能交互类型（伙伴型vs.管家型）影响顾客体验的直接效应、中介效应及调节效应。研究发现：相较于管家型交互，伙伴型交互能够激发更高水平的感知控制、温暖感知与顾客体验，且感知控制和温暖感知在人工智能交互类型对顾客体验的影响中起中介作用；服务类型和自我感知独特性在交互类型对顾客体验的影响中起调节作用：对于享乐型服务和高自我感知独特性顾客，伙伴型交互（vs.管家型交互）对感知控制与温暖感知的促进作用更为明显，而对于功能型服务与低自我感知独特性顾客，两类交互的影响无显著差异。

Based on self-expansion theory, this study examines the influence mechanism of artificial intelligence interaction types (partner-style vs. servant-style) on customer experience. Through multi-scenario experiments and a field experiment, the direct, mediating, and moderating effects of interaction types on customer experience were analyzed. The results revealed that compared to servant-style interaction, the partner-type interaction can stimulate a higher level of perceived control, warmth perception and customer experience. Moreover, perceived control and warmth perception play a mediating role in the impact of artificial intelligence interaction types on customer experience. Meanwhile, service types and self-perceived uniqueness play a moderating role in the impact of interaction types on customer experience. Specifically, for hedonic services and customers with high self-perceived uniqueness, partner-style interaction has a more pronounced effect on perceived control and warmth perception. However, for functional services and customers with low self-perceived uniqueness, the difference between the two interaction types is not significant.