Based on the literature of consumer ethnocentrism, this paper investigates the impact of Patriotism and Nationalism on Chinese consumers’ nationalbrand consciousness. We have finished a survey and collected 886 questionnaires. After the statistics with SPSS software, we found that patriotism and nationalism both have significant and positive effect on nationalbrand consciousness based on proudness, while Nationalism has significant and positive effect on nationalbrand consciousness based on threat. It finally discusses the research findings in terms of theoretical contribution, implication for practitioners, limitations, and the directions for future studies.