We firstly analyze the opportunity research literatures, explore the choice mechanism and process mode of the opportunity creation. We then illustrate the difference of the theory arguments of the opportunity allocation, opportunity discovery, and the opportunity creation, we also analyze the opportunity research difference of the neoclassical economics, Austrian economics, resourcebased theory, dynamic capability theory and effectuation theory. Finally, we close the paper for discuss the article’ theoretical contributions, management implications for entrepreneurial practice, its limitations and directions for future research.