管理学报
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J4  2004, Vol. 1 Issue (3): 277-    DOI:
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Application of Balance Scorecard(BSC) to Strategic Management
 ZHANG Zi-Gang, CHENG Zhi-Yong
Huazhong University of Science & Technology,Wuhan,China

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Abstract  

The factors affecting effective strategy implement were analyzed.The basic frame of Balanced Scorecard(BSC) was recommended and the relationship between Balanced Scorecard and strategic management argued.The method and measure for strategic management with the Balanced scorecard were proposed.

Key wordsbalance scorecard      strategic management      strategy implementation     
Received: 22 April 2004     
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ZHANG Zi-Gang
CHENG Zhi-Yong
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ZHANG Zi-Gang,CHENG Zhi-Yong. Application of Balance Scorecard(BSC) to Strategic Management[J]. J4, 2004, 1(3): 277-.
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