管理学报
  Jan. 22, 2025
Home |  About Journal  |  Editorial Board  |  Instruction  |  Subscriptions  |  Advertisement  |  Contacts Us  |  Chinese
J4  2005, Vol. 2 Issue (1): 55-    DOI:
Current Issue| Next Issue| Archive| Adv Search |
Research of the Perceived Risk Facets by Consumers in Internet Shopping
 DONG Da-Hai, LI Guang-Hui, YANG Yi
Dalian University of Technology; Liaoning DaLian; China

Download: PDF (240 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  

Risk is an important restrictive factor for consumer's internet shopping. The literature of perceived risk reviewed and summarized. The qualitative study of the perceived risk of consumers on internet shopping was made through focus group, depth interview, and initial the items of consumer's perceived risk in internet environment was extracted. The data were collected through internet survey, and use factor analysis, etc. to get four facets of the perceived risk on internet shopping: core service risk of internet retailers, risk going with internet shopping, risk of personal privacy and risk of fake goods.

Key wordsinternet      perceived risk      perceived risk     
Received: 15 September 2004     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
DONG Da-Hai
LI Guang-Hui
YANG Yi
Cite this article:   
DONG Da-Hai,LI Guang-Hui,YANG Yi. Research of the Perceived Risk Facets by Consumers in Internet Shopping[J]. J4, 2005, 2(1): 55-.
URL:  
http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2005/V2/I1/55
Copyright  ©  CHINESE JOURNAL OF MANAGEMENT
Support by Beijing Magtech Co.ltd   support@magtech.com.cn