Abstract Based on the research of Langeard, Meuter and Hsiuju Rebecca Yen, we develop a measurement model for factors influencing customer satisfaction at Technology-Based Self-Service. Through investigation, we found out that the factors include process reliability, trust, service recovery, time constraint, ease of use, customer learning, design rationality and efficiency. The research provides suggestions the technology-based self-service enterprises on developing measures to improve the customer satisfaction.
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