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| Ecosystem-oriented Business Model Innovation Strategy in High Uncertainty Context: A Multi-Case Study based on the Perspective of Business Model Resilience |
| LI Honglei，WANG Hongyu，ZHAO Yangyang |
| Beijing Information Science and Technology University, Beijing, China |
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Abstract Based on the perspective of business model resilience, this study conducts a multi-case comparative study on the ecosystem-oriented business model of e-commerce enterprises. It is found that under the high uncertainty context, the higher diversity of realization methods of value proposition, the stronger the resilience of the ecosystem-oriented business model is; the higher the robustness of core stakeholders, the stronger the resilience of the ecosystem-oriented business model is; the higher the local clustering degree of the value activity system, the stronger the resilience of the ecosystem-oriented business model is; the higher the coherence degree of cross-niche value activities, the stronger the resilience of the ecosystem-oriented business model is. Based on these results, this study proposes some ecosystem-oriented business model innovation strategies under high uncertainty situations.
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Received: 26 January 2024
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