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| Study on the Process Mechanism of Digital Platform Ecosystem Formation: An Exploratory Case Study of Haier |
| LI Zhaomin，PAN Congcong，ZHAO Shuming |
| 1.Nanjing University of Finance and Economics， Nanjing， China；2.Nanjing University， Nanjing， China |
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Abstract Using the method of exploratory single case study, the study takes Haier digital platform as the research object and constructs the process mechanism model of digital platform ecosystem formation. The results show that: driven by the Internet of everything and other factors, digital platform enterprises promote the formation of digital platform ecosystem. The digital platform ecosystem can be divided into three subsystems: employee, organization and ecology. The formation process of digital platform ecosystem will create commercial value, social value and ecological value. The three values interact and promote each other. Internal supporting factors such as digital technology change and business model innovation play an important supporting role, which can improve the effect of digital platform ecosystem formation.
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Received: 07 December 2022
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