|
|
|
| Research on the Design of Business Model for Digital Native Enterprise:Taking Meituan Black Pearl Guide as Example |
| WANG Ziyang，LUO Junzhi，WEI Wei |
| 1. Xi’an Jiaotong University, Xi’an， China; 2. Tsinghua University, Beijing, China; 3. Peking University HSBC Business School， Shenzhen， Guangdong， China |
|
|
|
|
Abstract Using a single-case longitudinal research approach, this study has utilized Meituan as a representative digital native enterprise and thoroughly investigated the developing process of Black Pearl Guide. From the perspective of designing business model, this study discusses the reason why digital native enterprises form their competitive advantages. The results show that, resources owned by enterprises must be adapted to their business models in order to form competitive advantages. By designing digital native business model, the resources digital native entyerprises have can fit their business models better, while the incumbent enterprises can not quickly adapt to the new business model, which brings competitive advantages for native enterprises. Secondly, due to the replicability and shareability of data resources, the view of analyzing competitive advantages should expand from enterprise to business model. Both the resources owned by the enterprise and gained from trading with stakeholders can from the competitive advantages of an enterprise. Thirdly, based on the view of business model, this study propose a three stage path framework for designing a digital native business model, which provides practical reference for enterprises.
|
|
Received: 26 May 2023
|
|
|
|
|
|
|
