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| The Effect of Traceability Practice on Food Firm Sustainability Performance |
| ZHOU Xiongyong，XU Zhiduan |
| 1.Shanghai Jiao Tong University, Shanghai, China; 2.Xiamen University, Xiamen, Fujian, China |
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Abstract Drawing on the dynamic capability theory, this study develops a hybrid conceptual model and explores the impact of traceability practice on a firm’s sustainability performance while examining the mediating role of dynamic capabilities as well as the moderating effect exerted by market dynamics. A questionnaire survey method is used to investigate 347 food firms in four traceability system construction demonstration areas. This study then uses hierarchical regression and mixed model test methods to verify the impact mechanism and boundary conditions of traceability practice on firm’s sustainability performance. The empirical results show that: firstly, traceability practice has a significantly positive effect on firm sustainability performance; secondly, dynamic capabilities have partial mediation effects on the relationship between traceability practice and sustainability performance; thirdly, market dynamics does not play a moderating role in the direct path of the impact of traceability practice on firm sustainability performance, but plays a moderating role in the first half and second half of the path of mediating effect.
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Received: 22 November 2021
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