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| Research on the Mechanism of Opportunity Recognition and Development of Social Entrepreneurship Based on the Theory of Resource Bricolage |
| LIU Zhen，DING Fei，XIAO Yingzhao，CUI Lianguang |
| 1.Shandong University, Qingdao, Shandong, China; 2. Qingdao Vocational and Technical College of Hotel Management, Qingdao, Shandong, China; 3. Tianjin University, Tianjin, China; 4. Nankai University, Tianjin, China |
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Abstract This study explores the internal mechanism of opportunity identification and development of social entrepreneurship. Based on the theory of resource bricolage, this study conducts an exploratory study on typical social enterprises such as Canyou, Shantao, and Zhi-Gengnong. The result shows that, firstly, social entrepreneurs and their teams would identify and evaluate the potential value of social entrepreneurship opportunities at the social value, economic value, sustainable and institutional levels before the establishment of social enterprises. Secondly, they would make creative use of the resources at hand based on resource bricolage. Ultimately, they would create and operate the organizations, which in turn generate positive social impact and build the whole process of recognizing and developing opportunities based on the stakeholders-sharing value chains.
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Received: 21 November 2018
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