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Abstract Based on the classical grounded theory and seven enterprise cases, this paper summarizes the common characteristics of virtual enterprises and redefines the concept of virtual enterprise. Based on the results above, a virtual enterprise model from the perspective of the supply chain is constructed. Based on the supply chain perspective, research shows that a virtual enterprise can be understood as a supply chain organized by the leader enterprise, and the leading enterprise can realize the maintenance and control of the virtual enterprise by supply chain’s controlling force and brand’s competitiveness. This study bridges the long-term theoretical differences surrounding the concept of virtual enterprises, and exactly defines the definition of virtual enterprises and gives its theoretical model. It also provides a unified theoretical basis for subsequent research, and offers guidance for the establishment and operation of virtual enterprises.
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Received: 26 January 2019
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