Abstract This study focuses on the dissemination of enterprise micro-blog topics through the integrative analysis of micro-blog content and fans’ comments. First, topics of micro-blog contents and fans’ comments are discovered based on the LDA topic model. Then a micro-blog topic dissemination super-network model(MTDSN) is proposed through establishing the maps between keywords of content and fans’ comments. Based on MTDSN and the subnets, this paper suggests some methods to discover the main disseminating topics of micro-blogs, the hot topics of fans and their belonging keywords together with possibilities, and the effectively disseminated keywords. Furthermore, the core-effectively-disseminated keywords are identified through network analysis. In the end, we take official micro-blog of HUAWEI Huafen Club as a case study to testify the effectiveness of the model and methods.
