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| The Effect Mechanism of Entrepreneur Guanxi on Organization Legitimacy in Poverty-Stricken Areas’ Context：A Multi-Case Study Based on New Ventures in Wulin Mountain District |
| TIAN Yu，YANG Yanling |
| 1. Jishou University, Jishou, Hunan, China; 2. Sun Yat-sen University, Guangzhou, China; 3. Shandong Normal University, Jinan, China |
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Abstract A Multi-case study based on five new ventures in Wulin Mountain region, a nation-level poverty-stricken area, is taken to explore the effect of the entrepreneur network on the organizational legitimacy. It is found that in the poverty-stricken area, (1) the entrepreneurs network mainly includes three dimensions, namely political connection, business connection, friends and relatives, among which the complementation and interaction constitutes a three-dimension multiplicity model of the entrepreneur network; (2) the entrepreneur network has a significant positive effect on acquisition of organizational legitimacy; (3) the entrepreneur network of a new venture contributes to forming inclusive business model; (4) formation of an inclusive business model contributes to the acquisition of organizational legitimacy. From a management perspective, the study illustrates in micro-level the mechanism of acquisition of organizational legitimacy for the new ventures in poverty-stricken area. While complementing the theoretical research on organizational legitimacy, it suggests a new thought for poverty relief practice in China.
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Received: 06 May 2016
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2017, Vol. 14 
