Combing consumer bounded rationality and dual-processing model as theoretical basis, this study implemented a 2 (brand familiarity: low, high) × 2 (presence: low, high) × 2 (online peer: bad, good) × 2 (task importance: low, high) multi-factor experimental design to investigate the influence of interaction of the different cues on the individual’s processing information. It provides an understanding on consumers’ online shopping behavior that consumers still tend to reduce cognitive efforts even though they face easy accessing information in websites. The results also show that the consistency of multiple heuristic cues is an important moderator in the dual-processing model, task importance and consistency of heuristic cues have a significant interactive impact upon the relationship between context cues and consumer products evaluations. Finally, the theoretical and practical significance are summarized.