A Case Study on Eliminating Bottlenecks to Innovation Through Value Co-Creation
ZHOU Wenhui，LIN Hua，CHEN Xiaohong
1. Central South University,Changsha,China; 2.Mobile E-business Collaborative Innovation Center,Changsha, China; 3.The Key Laboratory of Hunan Province for Mobile Business Intelligence, Changsha, China
Abstract From a dual perspective of value co-creation, this study selected the case of innovative transformation from inward oriented small and medium-size manufacturing enterprises. Grounded theory was applied to sum up 3 stages, 9 elements and a key points of bottleneck in innovation breakthrough. The 3 stages and 9 elements are: Firstly, the identification phase of bottleneck innovation elements including innovation target, value sort and bottleneck factor; Secondly, the innovation scheme design phase elements including bottleneck target, bottleneck deep mining and solution; Thirdly, the bottleneck breakthrough innovation phase elements including resources integration, incentive policy, remove obstacles. Lastly, the consensus within the innovation team during this three phase is the key to successful innovation.
2016, Vol. 13 
