Abstract Based on social identity theory and social exchange theory, and a questionnaire survey among 980 employees from SMES, this research built an moderated mediation model to explore the relationship between perceived corporate social responsibility and employee turnover intention。The results show that the corporate social responsibility perceived by employees has a negative relationship with turnover intention and the perceived external prestige plays an intermediary role in this relationship. At the same time, whether the intermediary effect of perceived external prestige on corporate social responsibility perceived by employees and employee’s turnover intention is strong or weak is influenced by the level of perceived organizational support. That is, compared with high perceived organizational support, the perceived external prestige under low perceived organizational support has a stronger intermediary effect between corporate social responsibility and employee’s turnover intention. The aforesaid conclusions enriched the research findings of relevant theories, and revealed the correlation between social responsibility of SMEs and turnover intention of employees. What’s more, it opened up referential idea to human resource management of SMEs.
2016, Vol. 13 
