The Relationship between CEO Celebrity and Organizational Attractiveness: The Moderating Effect of Firm Ownership
JI Yang，ZHOU Erhua，LONG Lirong，LI Caiyun
1. Huazhong University of Science and Technology，Wuhan，China; 2. Wuhan Industrial Holding Group Co. Ltd., Wuhan, China; 3. Wuchang University of Technology, Wuhan, China
Abstract Drawing on signaling theory and social identity theory, this study investigated the relationship between CEO celebrity and organizational attractiveness as well as the potential moderating effect of firm ownership by between-subjects factorial design in Chinese context. Data were obtained from 659 senior undergraduates in Wuhan and Xi’an. Using multivariate analysis of variance and hierarchical regression model, the results revealed that CEO celebrity’s fame and reputation are all positively correlated with organizational attractiveness; compared with fame, CEO celebrity’s reputation is more important in attracting job-seekers; firm ownership moderated the relationship between CEO celebrity and organizational attractiveness. In particular, Hidden gems had the greatest effect on organizational attractiveness than other three types in state-owned firms.
2016, Vol. 13 
