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J4  2015, Vol. 12 Issue (10): 1562-    DOI:
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Interdependence and Relationship Persistence between Subcontractors and International Brand Firms: An Empirical Study Based on Resource Dependence Theory
MA Haiyan,LI Shixiang
China University of Geosciences, Wuhan, China

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Abstract  

To form strategic cooperation relationship with international brand firms is one of main upgrading strategies for local subcontractors. The relationships between remaining subcontractors and international brand firms have become polarized, continuing alliance with prominent international firms or retreating to alliance with less powerful buyers. Based on Resource dependence theory, this present study tries to examine the mechanism of how subcontractors can safeguard the alliance with international brand firms. To test the arguments, field survey data and binary logistic model are used and the result shows that there are four strategies for subcontractors to enhance relationship survival with international partners, which are expanding customer scope, resorting to non-profit value capture, extending value chains and taking part in decision making with partners. The four strategies are not only the process of adjusting power imbalance, but also the process of upgrading for subcontractors.

Key wordsresource dependence theory      subcontractors      international brand firms      interdependence      inter- organizational relations persistence     
Received: 10 April 2015     
Fund:

国家自然科学基金资助项目(71002071);中国博士后科学基金资助项目(130070);中国地质大学(武汉)中央高校基本科研业务费专项资金资助项目(CUGL140423)

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