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J4  2012, Vol. 9 Issue (10): 1531-    DOI:
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Return Policy without Reason Based on Consumer Inertia
JIANG Hong, JI Er-Shi, HUO Yan-Fang, YANG Dao-Jian
Tianjin University, Tianjin, China

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Abstract  

By modeling the return policy without reason, this paper reach conclusions as follows: i) when the consumer inertia is existing, the seller’s optimal price is the difference of the standard price (when only considering the rational customers) and the inert losses; ii) the optimal return price is the sum of the salvage and the contribution rate of marginal inert utility; iii) compared with the standard return policy without reason, consumer inertia has a negative impact on sales to some extent, but it can brings more profit to the seller in the same environment.

Key wordsreturn policy without reason      consumer behavior      inertia      newsvendor model     
Received: 28 April 2010     
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JIANG Hong
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Cite this article:   
JIANG Hong,JI Er-Shi,HUO Yan-Fang等. Return Policy without Reason Based on Consumer Inertia[J]. J4, 2012, 9(10): 1531-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2012/V9/I10/1531
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