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| The Relationship among Corporate Social Responsibility Disclosure,
Media Exposure and Corporate Financial Performance |
| TAO Wen-Jie, JIN Zhan-Ming |
| Tsinghua University， Beijing， China |
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Abstract Based on the corporate social responsibility (CSR) report published by Chinese listed firms, this paper explores the relationship among CSR disclosure (CSRD), median exposure and CFP, and finds that CSRD and CFP can constrain and promote each other. In addition, this paper firstly verifies that media exposure plays a mediator role in the relationship between CSRD and CFP.
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Received: 25 March 2011
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2012, Vol. 9 
