Abstract：As to the low profit of fresh products and limited shelf space resources, this study concentrates on the model of shelf space resources dynamic allocation for the fresh foods. Presuming that the demand rates of the fresh foods relate to consumer flow, display quantities and the price., the model of shelf space resources dynamic allocation is founded on the consumer flow in different period. Finally , an example analyzed turns out that the sensitivity of consumer on price and the allocation policy of shelf space resources cast an large impact on the profit. In addition, how to arrange the complementary products matters, too. It is expected that this study can give some suggestions to the retailers to improve usage rate of the shelf space resources.
2014, Vol. 11 
