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| Identification and Impact Mechanism Study of Doctors’ Work Engagement in Online Health Communities |
| WU Hong，ZHANG Li |
| Huazhong University of Science and Technology, Wuhan, China |
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Abstract Based on the job demand-resource model, this study uses a web crawler to obtain 10-month panel data from the Haodf.com online platform. The BERT model is employed to identify two aspects of their work engagement, “absorption” and “vigor”, based on the doctors’ actual communication texts. This study empirically examines the impact of work resources and work demands on doctors’ work engagement in online health communities and further discusses the relationship between doctors’ work engagement and performance. The research finds that there is an inverted U-shaped relationship between patient needs and doctors’ work engagement; work resources (the number of doctors offering online services in the same hospital and whether the doctor participates in an online medical team) positively affect doctors’ work engagement; doctors’ work engagement positively influences their economic performance, and this relationship is positively moderated by the complexity of the disease.
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Received: 17 July 2024
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