Abstract：Based on the three-factor model of human-agent trust, a meta-analysis of 62 valid studies with a total of 18,878 samples was conducted to thoroughly investigate the relationship between four anthropomorphic features of artificial agents—appearance, movement, personality, and voice—and human-agent trust, along with their boundary conditions. The results demonstrated a moderately positive correlation between anthropomorphic features and human-agent trust. Movement, personality, and voice anthropomorphism also showed moderate positive correlations with human-agent trust. Compared to physical robots, studies using non-physical agents found that overall anthropomorphism as well as appearance, movement, and personality anthropomorphism had more significant effects on human-agent trust. In non-organizational work settings, overall anthropomorphism along with appearance and personality anthropomorphism had more significant effects on human-agent trust, while in organizational settings, voice anthropomorphism had a more significant effect on human-agent trust. When comparing relationship types, the servant-type human-agent relationships showed more significant effects of overall anthropomorphism as well as appearance and personality anthropomorphism on human-agent trust compared to the collaborative relationships. Finally, in research designs using remote interaction compared to on-site interaction, overall anthropomorphism along with appearance, movement, and voice anthropomorphism exhibited more significant effects on human-agent trust.
周路路，赵崟杉，赵曙明. 人工智能体拟人化对人机信任的影响及其潜在调节效应的元分析研究[J]. 管理学报, 2025, 22(10): 1860-.
ZHOU Lulu，ZHAO Yinshan，ZHAO Shuming. The Impact of Anthropomorphism in Artificial Intelligence Agents on Human-Agent Trust and Potential Moderating Effects: A Meta-Analysis. Chinese Journal of Management, 2025, 22(10): 1860-.
