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| An Empirical Study on Relationship between Customer Empowerment and New Venture Legitimacy:
The Moderating Role of Political Network, and Its Implications |
| DU Yunzhou,ZHANG Yuli |
| 1. Anhui University of Finance & Economics, Bengbu, China; 2. Nanjing University,
Nanjing, China; 3. Nankai University, Tianjin, China |
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Abstract This study integrates interaction orientation and legitimacy perspectives to examine the negative moderating effect of political network on the relationship between customer empowerment and organizational legitimacy. This results show that in China’s context, political network plays some substitution role on the effect of customer empowerment on organizational legitimacy. This may imply, in comparison to other enterprises with lower political network level, new ventures with a higher level of political network, can buffer institutional pressure and obtain some growth resources by using of political network, so, their motivation and behavior relying on customer empowerment of interactions to obtain the legitimacy will decline, thus the relationship strength between customer empowerment and organizational legitimacy is weaker.
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Received: 03 August 2011
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2012, Vol. 9 
