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J4  2012, Vol. 9 Issue (3): 437-    DOI:
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Post-Impulsive Buying Behavior Satisfaction Based on the Analysis of Impulsive Buying Predisposing Factors
 LI Ya-Lin, JING Feng-Jie
1. Huazhong University of Science and Technology,Wuhan,China; 2. Hubei University of Economics,Wuhan,China

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Abstract  

The paper chose the post-impulsive buying behavior satisfaction as the research perspective and analyzes the relationship between impulsive buying predisposing factors and postimpulsive buying behavior satisfaction with experimental methods. The study has shown that price promotions (external environmental stimuli), the level of time pressure (situational factors of purchase), and the level of impulse buying tendency (consumer personal characteristics) all influence post-impulsive buying behavior satisfaction and the level of impulse buying tendency (consumers personal qualities) has certain interference effects.

Key wordsimpulsive buying      post purchase satisfaction      impulsive buying predisposing factors     
Received: 29 August 2011     
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LI Ya-Lin
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LI Ya-Lin,JING Feng-Jie. Post-Impulsive Buying Behavior Satisfaction Based on the Analysis of Impulsive Buying Predisposing Factors[J]. J4, 2012, 9(3): 437-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2012/V9/I3/437
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