|
|
The Effect of Strategy Flexibility on Firm Performance: The Moderating Effect of Organizational Ambidexterity |
LI Hua, PENG Si-Xi |
1.Sun yatsen University, Guangzhou,China; 2.South China Agriculture University, Guangzhou,China |
|
|
Abstract The paper discusses the effect of strategy flexibility on firm performance, and the moderating effect of organizational ambidexterity by measuring a sample of 274 enterprises. The results show that strategy flexibility promotes firm performance. The organizational ambidexterity has the part mediated role in the relationship between strategy flexibility and firm performance. The results of these studies provide a good research perspective and foundation for organizational ambidexterity and strategy flexibility theory.
|
Received: 11 March 2011
|
|
|
|
|
|
|