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J4  2010, Vol. 7 Issue (12): 1811-    DOI:
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Insourcing, Outsourcing and Crowdsourcing in New Product Development
 WU Shi-Rong
Shanghai Institute of Technology, Shanghai, China

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Abstract  

Based on the theory of insourcing, outsourcing and crowdsourcing, it explores different ways of new product development in different context according to its spiral development trend. Taking P & G as an example, it proposes the combination of insourcing, outsourcing and crowdsourcing, proprietary networks and open networks for the enhancement of the speed of new product development and market acceptance.

Key wordsnew product development      insourcing      outsourcing      crowdsourcing     
Received: 28 June 2010     
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WU Shi-Rong
Cite this article:   
WU Shi-Rong. Insourcing, Outsourcing and Crowdsourcing in New Product Development[J]. J4, 2010, 7(12): 1811-.
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