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J4  2005, Vol. 2 Issue (2): 217-    DOI:
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Literature Review of the Services Marketing at Home and Abroad
 TIAN Zhi-Long, DAI Xin, DAI Li, FAN Shuai
Huazhong University of Science and Technology; Wuhan; China

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Abstract  

first class English journals and 7 famous Chinese ones relating with marketing and services marketing were selected, and the service marketing literature published from January 1st 1995 to July 31st 2004 was investigated. The items, including the numbers of the literatures, the subjects, research approaches, the authors and their institutions, were analyzed. With statistical analysis, the differences between domestic and international literatures in the research focuses and methods involved 26 subjects, and the focus themes and quantitative and qualitative methods were studied by the literatures investigation. The trends of services marketing research during the past 10 years were described, and the research gap between home and abroad in 6 aspects was found, and some suggestions on the future study were put forward.

Key wordsservices marketing      research status      differences between home and abroad      statistical analysis     
Received: 14 September 2004     
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TIAN Zhi-Long
DAI Xin
DAI Li
FAN Shuai
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TIAN Zhi-Long,DAI Xin,DAI Li等. Literature Review of the Services Marketing at Home and Abroad[J]. J4, 2005, 2(2): 217-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2005/V2/I2/217
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