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Abstract This paper presents a critical review to the current western consumer segmentation methodology. Having addressed its drawbacks, we try to construct a consumer segmentation model with the assistance of the ancient Chinese most valuable wisdom——Yiching and Wu xing theory and systematic hologram methodology. Using consumer's inherent psychological mode, we develop a set of Wu xing (five modes) segmentation tools, which include such layers as innate temperament, consumption psychology, and mode of life, mode of brand consumption, mode of product consumption. Furthermore, the segmentation model is testified with elementary positive analysis data.
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