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| Research of the Segmentation Strategy of Customer Behavior in Chinese Mobile Market Based on the K-means Arithmetic |
| LV Wei, JIANG Bo, CHEN Jie |
| Shanghai Jiaotong University; Shanghai; China |
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Abstract Aiming at the problems of Chinese mobile market and consumer behavior, integrating the K means arithmetic and methods segmentation of consumer behavior, this paper put forward the consumer behavior model of Chinese mobile market based on K means arithmetic. An experimental study was carried out for this strategy.
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Received: 05 August 2004
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2005, Vol. 2 
