Service is the experience of customers, because customers are required to participate in the production and consumption in service trades.  Thus, the experience of customers plays an important role in service evaluation.  Experiencebased customer satisfaction model was built, after the literature was reviewed.  This model was verified by an empiric study, in which tourism customer group of 976 tourists from Beijing, Tianjin, Shanxi Province, Jinagsu Province and Zhejiang Province were surveyed.  Some suggestions of tourism are also proposed.