From the enterprise's strategic alliance comparatively perspective, customer's participating in corporate governance and mutual stockholding in firms were studied.  It was concluded that this participation is, in essence, a representative of one new type of strategic alliance, that is, governance power alliance, which has more vitality and superiority than that of the existing stockholder's rights alliance including mutual stockholding of firms and contract alliance. Under the present economic situation, transition from shortage to surplus, seller market to buyer market, such new type of establishing governance power alliance between supply and demand through customer participation will definitely be a wise choice of more and more enterprises.