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J4  2008, Vol. 5 Issue (3): 445-    DOI:
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The Relation of Corporate Leaders' Social Responsibility Orientation with the Social and Organizational Performances of Corporate
 CHAO Gang, YUAN Pin, DUAN Wen, CHENG Yu-Hong
South China University of Technology,Guangzhou,China

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Abstract  

There is certain relationship among leaders' social responsibility orientation, social performance and organizational performance in corporate.     Corporate social responsibility orientation was divided into four factors, including economic, legal, ethical and philanthropic responsibility orientation;  Corporate social performances were did into seven ones, including employee, consumer, stockholder, compulsory environmental protection, voluntary environmental protection, community and special groups; organizational performances were did into three factors, including market performance, financial performance and employee performance.  The research shows that among the corporate social responsibility orientation, corporate social performance and organizational performance, the corporate social performance plays the intermediary role. On the basis of Carroll's research, the questionnaire of the corporate social responsibility orientation designed by Aupperle was localized. The corporate social responsibility orientation, corporate social performance and organizational performance were considered in a research frame.

Key wordscorporate social responsibility      corporate social responsibility orientation      corporate social performance      organizational performance      relationship study      structural equation     
Received: 03 January 2008     
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CHAO Gang
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CHENG Yu-Hong
Cite this article:   
CHAO Gang,YUAN Pin,DUAN Wen等. The Relation of Corporate Leaders' Social Responsibility Orientation with the Social and Organizational Performances of Corporate[J]. J4, 2008, 5(3): 445-.
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