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Study of the Connotation and Antecedents of Strategic Orientation and Its Mechanisms Influencing Firm Performance: Literature Review and Future Study |
QU Yan-Wu, HUA Zhi-Zhong, MA Jian-Hong |
1.Nanjing University,Nanjing,China; 2.Nankai University,Tianjin,China;3.Tianjin TIANFU SANYUE Export & Import Co.,Tianjin,China |
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Abstract After present relavent literature was organized, the connotation of strategic orientation, defines and its types and antecedents were discussed. The influencing mechanism of firm performance was explained. Future researches related to strategic orientation were also outlooked.
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Received: 13 August 2007
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