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| An Empirical Study of the Relationship among Corporate Entrepreneurship, Marketing Capability and Market Performance |
| ZHANG Xiao, WANG Yong-Gui, YANG Zhong |
| 1. Nanjing University, Nanjing, China；2. University of International Business and Economics, Beijing, China |
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Abstract Corporate entrepreneurship is one of the most heterogeneous resources of firm, and it impacts significant influence on the market performance of firm. This paper is designed to exploratory the dimensions of corporate entrepreneurship and confirm the relationship between corporate entrepreneurship and market performance based the data of China. At the same time, we conduct the impact path between corporate entrepreneurship and market performance by theory, and use the data to confirm the hypothesizes. The result show marketing capability acts the mediate role between corporate entrepreneurship and market performance.
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Received: 26 September 2007
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2009, Vol. 6 
