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| An Empirical Study on the Relationship of Market Orientation, Quality Orientation and Business Performance |
| DU Peng, WAN Hou-Fen |
| Zhongnan University of Economics and Law, Wuhan, China |
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Abstract Based on 110 samples of Chinese enterprises, this research indicates that the quality orientation is positively corrected to market orientation; market orientation of a firm has a positive effect on its business performance. However, quality management alone does not appear to directly affect performance success.
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Received: 23 April 2007
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2009, Vol. 6 
