Abstract Based on extensive literature review and quantitative research and taking the features of the Mobile Commerce into account, the article proposes the multi-dimensional and multi-level model for the measurement of mobile service quality. The model consists of three primary dimensions (i.e., interaction quality, environment quality, and outcome quality) and ten sub-dimensions (i.e., attitude, expertise, problem solving, information, equipment, design, location, punctuality, tangibles, and valence). The SPSS 13.0 software is applied to make reliability analysis. Four measuring items which do not meet the criterion are deleted. In addition, we make the exploratory factor analysis for the remained items through principal component analysis. Finally, the forty-three items are selected to measure the dimensions of the proposed model.
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