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J4  2009, Vol. 6 Issue (7): 988-    DOI:
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Responsible Leadership and the Establishment of Corporate Social Capital:A Case Study of Yihai
 SONG Ji-Wen, SUN Zhi-Qiang, WEI Jian-Feng,PETER J  PEVERELLI
1.Renmin University of China, Beijing, China; 2. Vrije Universiteit Amsterdam, Amsterdam, Netherlands

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Abstract  

This paper is organized from the perspective of the responsible leadership. We adopt the case study method and discuss how the responsible leadership could establish the relationship networks by fulfilling the various social responsibilities actively to satisfy the demands of the relevant stakeholders thus to accumulate the social capital and eventually promotes the orderly and stable development of the company. Based on the Yihai case study we point out some phenomena which could not be explained by the present theory of the responsible leaders. Furthermore, we put forward the future research directions aiming at promoting the development of the responsible leadership theory.

Key wordsresponsible leadership      social capital      case study     
Received: 26 September 2008     
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SONG Ji-Wen
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SONG Ji-Wen,SUN Zhi-Qiang,WEI Jian-Feng. Responsible Leadership and the Establishment of Corporate Social Capital:A Case Study of Yihai[J]. J4, 2009, 6(7): 988-.
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