In consideration of four brand relationship types, which include assumed instrumental relationship, assumed emotional relationship, exchanged instrumental relationship and exchanged emotional relationship, four secondary scales are exploited correspondingly. Young people are chosen as sample because it is an exploratory study. Exploratory Factor Analysis and Confirmatory Factor Analysis are used in turn to abstract the driving factors of every brand relationship type. The conclusion is that the assumed instrumental relationship is driven by three factors which are community pressure, condition restriction and saving restriction; the assumed emotional relationship is driven by four factors which are company reputation, geographical approval, authority approval and word of mouth; the exchanged instrumental relationship is driven by three factors which are cost, brand homogeneity and attempt to new products; the exchanged emotional relationship is driven by six factors which are brand meaning, service, marketing promotion,appearance design, product value and brand element. The application in marketing and limitations of the conclusion are discussed in the end.