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J4  2010, Vol. 7 Issue (2): 311-    DOI:
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Study on the Industry Difference of Corporate Social Responsibility Based on Consumer's Cognition
 XIANG Yang, CAO Yong, WANG Feng-Gui
1. Huazhong University of Science and Technology, Wuhan, China;2. South China Agricultural University, Guangzhou, China

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Abstract  

Taking the firms of food/drink and daily commodity industries as investigation object, this paper researches the industrial difference of the corporate social responsibility (CSR) through the questionnaire of big sample and data analysis of factors, correlation and regression analysis from the perspective of consumers' cognition. The result indicates that the relationship is significantly different between the factors of CSR and consumers' cognition  in two industries and that the consumer factor of CSR has different marginal utility to consumer's cognition in two industries.

Key wordscorporate social responsibility      consumers’cognition      industry difference     
Received: 14 September 2009     
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XIANG Yang
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XIANG Yang,CAO Yong,WANG Feng-Gui. Study on the Industry Difference of Corporate Social Responsibility Based on Consumer's Cognition[J]. J4, 2010, 7(2): 311-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2010/V7/I2/311
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