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J4  2010, Vol. 7 Issue (4): 509-    DOI:
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Influence of Operational Research Activities on Sustainable Competitive Advantage
 CAI Jian-Feng, LIU Yi-Ding, ZHANG Shi-Yu
Northwestern Polytechnical University, Xi'an, China

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Abstract  

The correlative statistics results indicate that operational research activities can help the enterprise win advantages in the intense market competition and make it sustainable. In order to understand the evolved mechanism, it is essential to know the influence of operational research activities on the sustainable competitive advantage. The paper sets up a related model and analyzes their relations. The research results show that they have a positive effect on sustainable competitive advantages of a firm.

Key wordsoperational research activities      competitive advantage      strategic resource      dynamic capabilities     
Received: 06 January 2009     
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CAI Jian-Feng
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CAI Jian-Feng,LIU Yi-Ding,ZHANG Shi-Yu. Influence of Operational Research Activities on Sustainable Competitive Advantage[J]. J4, 2010, 7(4): 509-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2010/V7/I4/509
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