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Influence of Operational Research Activities on Sustainable Competitive Advantage |
CAI Jian-Feng, LIU Yi-Ding, ZHANG Shi-Yu |
Northwestern Polytechnical University, Xi'an, China |
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Abstract The correlative statistics results indicate that operational research activities can help the enterprise win advantages in the intense market competition and make it sustainable. In order to understand the evolved mechanism, it is essential to know the influence of operational research activities on the sustainable competitive advantage. The paper sets up a related model and analyzes their relations. The research results show that they have a positive effect on sustainable competitive advantages of a firm.
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Received: 06 January 2009
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