管理学报
 
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J4  2010, Vol. 7 Issue (6): 861-    DOI:
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Corporate Social Responsibility Based on Consumers' Viewpoints: Altruism or Self-Interest
LU Dong, Samart Powpaka, KOU Yan
1. Southwest Jiaotong University,Chengdu,China; 2. The Chinese University of Hong Kong,  Hong Kong,China; 3. Southwest Financial & Economics University,Chengdu,China

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