As the increasingly prominent role of non-market factors in companies'competition, putting non-market environmental analysis and strategy formulation into the corporate strategic management process and exploring the characteristics of it strategic integration and the market environment become a new direction of corporate strategic management research. In this paper, based on the case study of typical Chinese real estate enterprises' non-market strategy in the period of the Chinese transitional economy, we research a typical non-market issues of enterprise management and the corresponding characteristics of non-market strategy, and from the perspective of strategic management, we try to construct the integrated model of corporate non-market factors and traditional strategic planning process. The conclusions include the related study of market and non-marketstrategy integration, and proposed theoretical model and supporting examples of how to include non-market environment evaluation and strategy formulation and implementation of the corporate strategy management process during Chinese transition period and provide guidance to enterprise strategic management practices.