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| Research on the Double-Edged Sword Mechanism of AI Creativity Perception on Employee Innovative Behavior |
| YE Huili，ZHANG Pengcheng，WANG Yunru，ZHAO Xuhong |
| 1.Huazhong University of Science and Technology, Wuhan, China;2.Huazhong Agricultural University, Wuhan, China |
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Abstract Drawing on social information processing theory, this study examines the daily influence of employees’ perceptions of AI creativity on their innovative behavior using the experience sampling method. Data were collected from 103 participants over five consecutive workdays, and a robustness test was conducted using a two-wave, supervisor-subordinate matched survey involving 385 paired responses. The findings reveal that daily perceptions of AI creativity positively predicted employees’ creative self-efficacy, which in turn enhanced their next-day innovative behavior. However, such perceptions also triggered technological anxiety, which in turn attenuated employees’ innovative behavior the next day. Furthermore, AI learning goal orientation moderated these relationships, shaping the effects of daily AI creativity perception on their innovative behavior.
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Received: 26 December 2024
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