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Abstract This study employs polynomial regression and response surface analysis methods to examine the effects and mechanisms of configurations of “online broadening-deepening” and “offline broadening-deepening” on entrepreneurial network centrality, and the mediating effect of cognitive trust. A survey study of 304 entrepreneurs reveals that: In both online and offline contexts, cognitive trust is lower when “broadening-deepening” networking behaviors are more congruent, with the “high-high” configurations outperforming the “low-low”; in online context, the “high-broadening-low-deepening” configuration is associated with higher cognitive trust compared to the “low-broadening-high-deepening” configuration, while no significant difference is found in offline contexts; cognitive trust mediates the relationship between networking configurations and entrepreneurial network centrality.
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Received: 20 August 2024
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