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| The Internalization Process of Enterprise ESG under the Dual Constraints of Institutional Pressure and Corporate Demands：A Case Study of Fiberhome Telecommunication Technologies Co., Ltd |
| TIAN Bowen,CHEN Liling, XU Guang, TIAN Zhilong |
| 1. Zhongnan University of Economics and Law， Wuhan, China; 2.Wuhan University of Technology, Wuhan, China；3. Fiberhome Telecommunication Technologies Co., Ltd, Wuhan, China； 4.Huazhong University of Science and Technology, Wuhan, China |
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Abstract Taking Fiberhome Telecommunication Technologies Co., Ltd. (hereinafter referred to as “Fiberhome Telecommunication”) as the research subject, this paper adopts the longitudinal single case study method, reveals its ESG action tactics and internal action on the basis of analyzing the internal and external environmental characteristics in different development stages, and then refines the theoretical model of enterprise ESG internalization process.The results show that: The internalization process of enterprise ESG is constrained by both institutional pressures and corporate demands. External institutional pressures include certification, compliance, and exemplary leadership, while internal corporate demands include market expansion, incremental development, and high-quality development. Enterprises use ESG issue management mechanism to plan ESG action tactics flexibly. Under the dual constraints of institutional pressures and enterprise demands, enterprises form three types of ESG action tactics,namely adaptation, collaboration and innovation. The internal action construction of enterprises in response to institutional pressure and demands of enterprises includes four key elements, such as support from senior leadership, organizational design connection, information aggregation, and digital intelligence empowerment. The connotations of these four key elements evolve with the dual constraints of the enterprises stage and the development of ESG action tactics, showing a “immediate-embedded-forward-looking” internal action leap path.
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Received: 08 November 2024
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