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| The Thematic Framework, Emerging Trends, and Expansion Directions in Research on Digital Transformation |
| ZONG Mengting，ZHU Di，CHEN Xi |
| 1. Jiangsu Second Normal University, Nanjing, China； 2.Nanjing University, Nanjing, China |
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Abstract By integrating quantitative bibliometrics with qualitative theoretical analysis, this study systematically deconstructs the knowledge map and evolutionary logic in the field of enterprise digital transformation. A literature analysis based on the core database of Web of Science database reveals that the thematic structure of digital transformation research comprises four theoretical pillars: the mechanism of digital transformation from strategic and cognitive perspectives, digital innovation, digital capability construction, and institutional-ecological synergy. The evolution of hotspots highlights data-driven intelligent operations, the intelligent upgrading of lean production, business model reconstruction, and dynamic capability iteration. Future research should transcend the traditional technology-tool perspective, focusing instead on the strategic decision-making reconstruction of executives, organizational structures and process reforms, ecological value co-creation, and the unique context of digital transformation in China. Furthermore, it is necessary to explore and deepen critical theoretical propositions such as the generation mechanism of digital technology capabilities and value creation pathways.
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Received: 02 January 2024
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