Abstract This study investigates the optimal blockchain adoption and the optimal channel model selection in a platform supply chain with online reselling and marketplace channel modes, in which the blockchain-based information disclosure has a dual effect. Depending on who invest in blockchain, a game with different online channel modes is developed and examined for equilibria in this platform supply chain. With the analytical studies, several interesting and important managerial insights are clearly revealed. For example, it is found that: ①the online channel mode plays a key role in determining who is better off adopting blockchain. In more detail, to achieve a win-win situation, it is always optimal for the supplier to invest in blockchain with the reselling mode. Whereas with the marketplace mode, the win-win situation can be achieved when either the supplier or the e-commerce platform adopts blockchain under certain market conditions. ②The optimal online channel model selections for two parties who invest in blockchain highly depend on the commission set by the e-commerce platform as well as the privacy cost of the consumer. ③To be specific, the channel mode selection for the supplier who invests in blockchain is only influenced by the privacy cost when the commission is low. On the contrary, the supplier always tends to choose the reselling model to adopt blockchain.
HUANG Donghong,ZHU Jianjun,ZHANG Zhichao等. Blockchain Adoption Strategy and Channel Mode Selection in a Platform Supply Chain with a Dual Effect[J]. Chinese Journal of Management, 2025, 22(2): 376-.
