Abstract Based on the optimal distinctiveness theory, this study empirically analyzes the impact and mechanism of green strategic orientation on green competitiveness of Chinese manufacturing listed companies from 2011 to 2021. Research has found that：①Green strategic orientation has a significant positive impact on green competitiveness, which is more pronounced in state-owned and central and western region enterprises; ②Compliant green innovation has a negative impact on green competitiveness, while strategic green innovation has a positive impact on green competitiveness. Green strategic orientation can only enhance green competitiveness through strategic green innovation; ③Compliant green innovation and strategic green innovation play an alternative role in the process of influencing green competitiveness; ④The degree of digitization can positively regulate the positive relationship between green strategic orientation and green innovation, and its effect on strategic green innovation is more obvious.
XIAO Jing,ZENG Ping. Research on the Impact of Enterprise Green Strategy Orientation on Green Competitiveness [J]. Chinese Journal of Management, 2025, 22(2): 233-.
